Hi Paul,
sorry that this is happening to you matey.
Have words with Phil as something similar happened to TDH last year where some miscreants were using his details to legitimise their dodgy operation. I think that he contacted them directly and they were quoting his own address at him for contact details! First thought of course is that it might be the same guys.
Hopefully you can get Instagram to close down their account on the grounds of passing off (see Intellectual Property Act (2014) and Trade Marks Act (1994)... Although, doesn't Instagram being part of Facebook come under US regulations?).
Good luck with hunting these miscreants down.
All the best,
Shamus.
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